CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS. LONG-LASTING, FADE RESISTANT RESULTS WITH LIQUIFUSETM TECHNOLOGY. EXCELLENT GRAY COVERAGE COVERS THE MOST RESISTANT GRAYS. ECONOMICAL 1:2 MIX RATIO. UP TO 60% MORE CONDITIONING THAN THE LEADING COMPETITOR. Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.