Miss Clairol is reinvented! Introducing new Clairol Professional Liquicolor Permanente. The same shade results and 100% gray coverage you expect from Miss Clairol. Guaranteed! Now with SOY4PLEX for up to 84% more deep conditioning than the leading professional cream. SOY4PLEX leaves hair deeply conditioned, with up to 61% more reflective shine, multi-dimensional color and long-lasting results.